Mastodon hits 1m monthly users amid Twitter upheaval, but experts doubt brands will follow

For advertisers, a decentralized network like Mastodon poses similar brand safety concerns to those they’ve expressed with a Musk-helmed Twitter. 
Decentralized social network Mastodon yesterday announced it’s reached 1 million monthly active users.
The free, open-source site, which enables users to build their own servers, has seen growing traction in the wake of Elon Musk’s controversial takeover of Twitter; Mastodon’s chief executive officer Eugen Rochko said in a