Mastercard on the ‘existential crisis’ facing CMOs and how it can be fixed

Mastercard’s CMO Raja Rajamannar is worried. And it is no small thing he’s concerned about. What keeps him awake at night is what he terms “the existential crisis of the CMO” and what Mastercard and the industry more generally can do to fix it.
The existential crisis, Rajamannar believes, has been caused by the democratisation of tools and techniques – whether that is data, artificial intelligence, augmented reality or digital marketing. And that means small and la