05-06-2018 00:10 via thedrum.com

Mastercard drops meal donation campaign following backlash

Mastercard has chosen to scrap a charitable initiative linked to football stars Lionel Messi and Neymar Jr. that many have found to be in poor taste.
Last week, Mastercard announced its plans to donate 10,000 meals to hungry children in Latin America and the Caribbean each time Messi or Neymar Jr. score a goal across any official tournament. The company had originally planned to extend the effort until March of 2020, but intense backlash has caused it to halt the initiative after just five days.
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