Massive studio roundtable finds ‘lifecycle’ the key to promoting films in the digital age

Launching a successful movie marketing campaign isn’t what it used to be. Today, marketing a film takes not only a well-thought out campaign, but also working with other marketing entities on the digital and talent front to make a complete campaign that can stretch longer than just a trailer.
 
That’s the conclusion that was come to at the Studio Roundtable: The Art and Science of Opening a Film, Presented by Media Funding Partners at the Massive event in LA put on by Variety.
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