Marvel to start advertising comic books on TV and in theatres

Marvel Comics has announced that it is to start advertising its extensive catalogue of comic books before Marvel films and TV shows.
The Disney-owned media group, this spring will look to attract a chunk of the superhero fans watching its properties as a means of “exciting and mobilising TV and film fans into local comic book shops and retailers”.
While Marvel films and shows have long been advertised between the pages of the comic strips, the literature has been especially shy in ad