Maruti Suzuki and Isobar create a chatbot within a video ad banner

Maruti Suzuki has launched an integrated chatbot within a video ad banner, which will be on select platforms like Firstpost, ESPN and Times of India .
Within the an ad format, it hopes to provide a user experience on video but adding an extra level of personalization with the chatbot.
 Isobar, as the digital agency, created this innovation as part of the launch campaign of car brand Dzire. The chatbot will also entertain user queries, thereby edu