Martech Heroes: Matt Preschern talks integrated opportunities

Ahead of the B2B Awards in New York, The Drum has joined forces with Stein IAS to recognise the best people in martech. The most nominated individuals will receive a special accolade at the award show to highlight their commitment to driving change within their company across the advertising and marketing sectors. 
Talking Martech Heroes, we spoke with Matt Preschern, the SVP demand and performance marketing at CA Technologies, who revealed his tips for tackling and making sense of mar