Martech Heroes: Andrew Nester on blending offline and online tactics

 
To shed some light on the often-unsung heroes within the martech industries, The Drum has joined forces with Stein IAS to spotlight the individuals excelling in their sector. Those selected will reveal what it is that they do and be questioned for their capacity to drive change within business. The most nominated people will then receive a special accolade at the B2B Awards in New York. 
To kick-start the heroes series, we released a Q&A with Matt Preschern of CA Technologies&nbs