Mars targets families with emotional Chinese New Year campaign

Mars China is hoping to tug on the nation’s heartstrings this Chinese New Year with an emotional film to promote its Dove chocolate brand.
The 5-minute film, which was created by BBDO Beijing and directed by David Tsui, tells the story of a daughter and her mother and showcases their annual Chinese New Year ritual.The film showcases their changing relationship as they grow older and culminates in a touching reunion where Dove chocolate helps to express their love.
The campaign was inspired