Mars mulls disproportionately investing ad spend around content that reflects inclusivity and diversity

Mars may start to shift ad spend to “disproportionately invest” against content that it deems to be “diverse and inclusive”, its top UK marketer has said.
Mars counts Maltesers, Galaxy and Snickers among its flagship brands and spends around £90m a year on advertising in the UK.
However, it was recently stung by the YouTube brand safety revelations which forced it to pull back spend from YouTube and Google as it grilled agencies on how it had "appeared alongside suc