Mars looks to avoid ‘tokenism’ as it uses humour for three-part Paralympics campaign

Mars is launching three ads with disability and diversity at their heart after winning Channel 4’s Superhumans Wanted competition, with Mars Chocolate UK’s VP of marketing Michele Oliver admitting the company previously “did not fully represent the diversity of the consumers who buys and enjoys its brands”.
The new ads, which were created by Mars Chocolate and AMV BBDO, will be broadcast for the first time on Channel 4 during the 2016 Paralympics Games Opening Ceremony t