Mars leads call for advertisers to donate percentage of ad spend to conservation projects

Mars has committed to donate a percentage of its ad spend to conservation and animal welfare projects after signing up to the United Nations Development Programme (UNDP)'s  ‘The Lion’s Share’ fund. 
Making the announcement at the Cannes Lions festival, Mars urged other companies and brands to follow, saying action is needed from the corporate sector to tackle "these critical issues.”
The fund was set up by the UNDP with the ambition of raising $100m a