Marriott boosts staff engagement and loyalty program with gamification

Background/Brief
Marriott’s loyalty program, Marriott Rewards, is key to guest retention and satisfaction, and therefore a central piece to the hotel giant’s strategic success. However, back in 2015, a lack of knowledge around the program among hotel staff meant that not enough guests knew the benefits of Marriott Rewards.
Aiming to change this, Marriott turned to agency Likefriends with a clear brief: develop a concept that stimulates and educates individual front offices to enroll