Marketing Week’s Masters ‘Visionary Marketer of the Year’ shortlist revealed

Alessandra Bellini, chief customer officer and executive committee member, Tesco
Alessandra Bellini was brought in at a crucial time for Tesco, with consumer perceptions damaged following a spate of issues that had seen the business hit the headlines for all the wrong reasons in recent years.
On top of that, consolidation, changing consumer behaviours, the threat of the discounters and now Amazon, as well as inflation and the proposed merger between Sainsbury’s and Asda, are all making th