Marketing under the influence(r): the challenges and landscape in Asia

Social media influencer marketing seems like the next best thing since programmatic, with influencers crafting out authentically touched-up posts communicating brand values and engagements.
Yet, like all marketing approaches, there are a dark side to it, from YouTuber PewDiePie dropped by Disney’s Maker Studios for anti-Semitic remarks, to a Singapore social media marketing platform, Faves Asia being slammed for its video glorifying influencers as materialistic and vapid.
Yet, brands seems