Marketing through artificial intelligence begins with the small

A few years ago, Dr. Stephen Hawking opened the Leverhulme Centre for the Future of Intelligence and described Artificial Intelligence (AI) as “either the best, or the worst, thing ever to happen to humanity." Words like that coming from Hawking hung heavy in the air as they conjured the wildly utopian/dystopian themes that play so well in Hollywood and science fiction.
On Madison Avenue, though, it’s a bit different. AI is viewed as a dynamic but mostly misunderstood technological b