Marketing the ‘billion dollar fight’

It appears that a team of marketing geniuses have just cooked up the most hyperbolic fight in the history of combat sports. A man who has never fought a professional boxing match in his life has managed to goad Floyd Mayweather, one of the greatest boxers of all time, out of retirement.
In one month from now, Mayweather, whose unbeaten record stands at 49-0, is stepping back into the ring to fight mixed martial arts (MMA) superstar Conor McGregor in Las Vegas. A few year