Marketing shorts: A toolkit for the marketing essentials

Epiphany’s managing director, Tom Salmon, shares his view on content marketing. What should marketers be doing to excel in audience understanding and obtain better campaign results? Hear more from Tom at Marketing Week Live on 9 March.Adroll’s head of sales, Eoin Hallahan shares his expert view on the top mistakes brands make when using programmatic, and shares who he thinks is doing it well versus who is not.Ashley Friedlein, founder & chariman of Marketing W