Marketing in the age of Trump

Donald Trump’s bid for the White House reveals much about mass media’s enduring power in PR and marketing terms. Photo credit: Gage SkidmoreRegardless of whether he wins or loses the US presidential election on 8 November, there has been no bigger marketing story in 2016 than that of Donald Trump. The acerbic, controversial Republican candidate has dominated the news agenda with outrageous statements on immigration, guns and foreign policy to name just a few topics, generating &lsquo