Marketing in the age of ‘micromoments’

We are living in an age of ‘micromoments’ – the short but precious times when brands get to interact with the consumer. Our challenge as marketers is to maximise the value of each and every one of them.
Micromoments are driven by mobile. Between 50-80% of web traffic or content consumption in our consumer business is now mobile and this has completely changed how we approach key areas of our marketing.
At Philips we know that we can only make these moments matter if we understa