Marketing executives from Target, Ford, and Bel Brands on hiring for data-driven marketing

With the advent of new marketing tools and technologies, marketers must increasingly be able to quantify ROI and prove value. In fact, research indicates that CMOs are becoming the primary point person accountable for revenue growth. Accordingly, CMOs should be leveraging data throughout all their business practices.
This emphasis on data-driven marketing reflects growing optimism in our ability to quantify efficacy. Traditionally, offline marketing has been challenging to measure regarding sale