Marketing Einstein: How Imagine and NatGeo brought a complex character to life

Many filmmakers have brought Albert Einstein to the big screen, but few have delved as deep as the new show Genius, a collaboration between Ron Howard and Brian Grazer’s Imagine Entertainment and the National Geographic channel.
 
The 10-part series stars Geoffrey Rush as Einstein and Johnny Flynn as the younger version of the scientific genius. Grazer and Howard talked at the Massive event by Variety in Los Angeles on Wednesday (March 22), with Debra Birnbaum, executive editor of Var