Marketing budgets see slowest growth for two years as main media slips into decline

Amid ongoing reports of challenging marketing conditions and financial pressures – specifically around Brexit and GDPR – marketing budget growth lost more momentum during the first quarter of 2018, marking the slowest growth in two years.
According to the new Bellwether report from the IPA, 22.9% of companies increased their marketing budgets compared to 17.9% that recorded a fall – resulting in a net balance of +5% and down from +8.6% in the previous quarter.
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