Marketing and selling effectively through LinkedIn requires focus on social than selling

LinkedIn has come a long way since being a CV portal, with the platform claiming its own importance as a business-to-business sales avenue.
This even comes from the horse's mouth, as the platform pushes through its content marketing agenda.
However, for Nicholas Kontopoulos, global vice president of fast growth markets marketing, SAP Hybris, the platform serves as an avenue to have conversations with like-minded peers.
“For me LinkedIn is more about a content platform to create and share w