Marketers that fail to address brand experience will see loyalty drop

Many marketers are undermining their brands’ ability to attract customers and grow in value by neglecting certain areas of the brand experience, new research suggests. The first Brand Experience Index by creative agency Rufus Leonard finds the strongest brands are those that think “holistically” about the experience they offer, ranging from the emotional effect they deliver to the sense of social identity they create among customers.
Rufus Leonard took as its starting poi