Marketers’ video ad options are on the increase

Video is undergoing a monumental shift. While it retains its premium value, there are now more ways than ever for marketers to reach audiences with video. At last week’s Dmexco trade show in Cologne, it quickly became clear that in the time since last year’s show, vendors had been working away on creating new forms of video inventory.
Video is already responsible for a huge proportion of today’s mobile data usage, and there’s one standout reason why this has skyrocketed: