Marketers urged to find their feelings to forge better business relations

A new report compiled by B2B ad agency Gyro in partnership with the Financial Times emphasises the importance of feelings for marketers seeking to drive business decisions.
The Business Feeling index was compiled from a survey of 315 FT readers at director level and above, establishing that this group is striving for confident optimism as an antidote to wider global uncertainty. This mindset is classed as a combination of company culture, strong communication and proof of expertise for decision