Marketers still don’t know their SSPs from their DSPs

Lack of education continues to be an inherent problem in programmatic advertising, according to research conducted by The Drum, in association with Oracle Data Cloud.
Almost a fifth of respondents said that understanding of data application is an issue. Marketers also continue to be confused by terms such as ‘demand-side platform’ and ‘supply-side platform’, according to the report.
The report surveyed over 200 marketing professionals to get their views on their preferenc