Marketers should tackle short-termism with product thinking

A major current challenge for marketers is how best to balance short-term demands versus long-term innovation and this became a key discussion point during a recent event hosted by Code Computerlove.
The event was organized by Optimizely, Code and Tealium and was held at Code Computerlove’s offices at Sevendale House. There were around 80 attendees, 90 per cent of whom were from brands including The Co-Op, Footasylum, Beauty Bay, Sage, RBS, Spare Room and Sky Sports. The day’s d