Marketers renew focus on cross-channel measurement and attribution this year, edging ahead of programmatic

With almost 60% of US digital marketers polled in a recent interactive study suggests that B2B and B2C marketers are seeing an increased interest in cross-channel measurement and attribution this year, edging ahead of former go-to tactics like general audience analytics and programmatic media buying, according to eMarketer. 
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With cross-channel measurement and attribution having fallen between 2015 and 2016, with consumers focusing more on their mobile phones or ahead at the