Marketers on why the industry must unite to make marketing a more exciting career option

A concerted, cross industry effort to sell the virtues of marketing to school and university students is required if brands are to avoid a future recruitment problem, according to a panel of senior marketing executives and academic experts.
A wide-ranging study commissioned by Marketing Week earlier this year found just 3% of undergraduates thought marketing offered them the best career opportunities. Lack of awareness, negative perception and limited understanding of what marketing is were the