Marketers offered crash course in self-build Twitter bots

Sprout Social has developed a Twitter Bot Builder tool offering marketers a crash course in self-build chatbots capable of responding to customer queries on Twitter in real-time.
The venture marks the first time that this new breed of DIY bot has been brought to market, necessitated by the burgeoning volume of social media conversations with brands on the receiving end of an average of 2,742 messages per social account each quarter.
Faced with this onslaught just 12% of brands bother to respond