Marketers need to steer brands towards more trusted media platforms to prevent consumer backlash

Unsuspecting brands who find their ads on offensive websites or untrustworthy news sites are increasingly looking to marketers and ad agencies to be more vigilant as their concern over the integrity of the content environment persists. The importance of being in tune with ones client and their brand is highlighted today with the publication of a survey by the CMO Council, in partnership with Dow Jones, of 2,000 consumers who say they are willing to “vote with their feet” an