Marketers must learn to hack people instead of algorithms

The onslaught of data and machine learning will potentially reveal some uncomfortable truths about consumers – and this will have profound consequences for brands and marketers.
That was according to Lexi Mills, managing director at Marquis Communications and consulting vice president for digital marketing collective Manyminds North America, who spoke Monday (May 22) at the Inbounder in New York.
The technology we use is creating epic amounts of data – to the tune of 2.5bn gigabytes