Marketers must focus on ‘great work that brings business results’ following interest rates cut

The Bank of England is cutting its interest rates for the first time in seven years today (4 August) in a bid to boost the economy and increase market and consumer confidence following the UK vote to leave the EU.
The benchmark rate has been at 0.5% since early 2009, but was reduced to 0.25%. The bank’s governor Mark Carney said there was scope to cut the interest rate further.
Besides cutting interest rates, the bank also decided to implement a £100bn scheme to force banks to pass o