Marketers’ hiring plans on the up, but for how long?

Marketers are planning to go on a hiring spree over the next three months, with twice as many saying they expect to increase staff numbers as expect to see a decline.
In the IPA’s quarterly Bellwether report, 33% said they expected growth, while 15% anticipated a fall. That means a net balance of 18.2% of companies are expecting to see employment rise, up from 14.4% in the preceding quarter and the highest figure since the data started being collected for Marketing Week a year ago.
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