Marketers gloomy following Brexit vote as ad spend forecast slumps

Following the vote to leave the EU, the IPA’s Bellwether report downgraded its ad spend forecasts, with declines of -0.2% and -1.3% now predicted for 2016 and 2017 respectively.
The outlook for marketing budget plans for 2016 and 2017 were initially looking positive, with a net balance of 24.6% of companies signalling growth in their total budgets for the coming year. Bellwether had also forecast a 3.9% growth in ad spend for 2016.
However, the EU referendum result has raised con