Marketers from DBS, Singapore government and Google share tips on topping the YouTube chart

Google has released the top 10 branded YouTube videos for the latter half of 2016 in Singapore, with StarHub topping the chart with its video depicting 51 mums singing Majulah Singapura.
YouTube has created four themes that help marketers uncover what unifies the top videos, showing what makes Singaporeans click.
 
The first was ‘making a song and dance about it’ which recognised that three of the top 10 were music ads and another two were music-themed. Secondly YouTube advised