Marketers from Coke, First Direct and Sky share their marketing moments of 2017

Aedamar Howlett, marketing director, Coca-Cola Great Britain:
“As marketers, we know consumers are not one homogenous group and this year has been characterised by change. More than ever, brands need to reflect the diversity of consumers and at Coca-Cola, diversity has always been part of our DNA.“We’re carrying this through everything we do right down to our product innovation – diversifying our portfolio of drinks through acquisitions like Honest, or breathing new life