Marketers feeling ‘optimistic’ about hiring new staff

Marketers are feeling more optimistic about taking on new staff after recovering from a dip in confidence at the end of 2016, the latest quarterly IPA Bellwether report has revealed.
When asked whether they expected overall employment to be higher, the same or lower at their company in three months’ time, almost a third (31.3%) of those surveyed signalled positive expectations for employment, compared to 16.8% who predicted a fall.
As a result, the net balance of marketers looking to hire