Marketers failing to ‘deal intelligently’ with data

There might not be a shortage of data, but marketers are still struggling to “deal intelligently” with all the information at their disposal.
A new study from IBM carried out by Econsultancy found that just 3% of marketers would label their ability to act on insights derived from customer data as ‘excellent’, with more than half (54%) labelling it either ‘poor’ or ‘very poor’.
And the issue seems to be moving to a multichannel mindset. Some 59% of