Marketers ‘don’t know their story’ for Brexit

UK marketers and creative professionals don’t have a plan to communicate what Brexit means for brands and consumers in the wake of the vote to leave the European Union, according to panellists debating the future of ‘Brand Britain’ at the Festival of Marketing today (6 October).
BBC Worldwide CEO Tim Davie said marketers and creatives – 96% of whom supported Remain in the referendum, according to the Creative Industries Federation – are “lacking certainty