Marketers call for ‘clear and consistent’ guidance on GDPR

The marketing industry has now passed an important milestone, with exactly a year to go until the biggest change to data laws in a generation comes into force, and marketers are even less confident about their readiness now than they were three months ago.
The EU’s General Data Protection Regulation (GDPR), which has been adopted into UK law in spite of Brexit, will come into effect from 25 May 2018 and involves higher maximum fines of 4% of global turnover for breaches.
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