Marketers becoming ‘paranoid’ over reliability of marketing metrics

A whopping 70% of senior marketers believe media measurement currencies are becoming “increasingly corrupted”, according to the second Media2020 report by Media Sense, ISBA and IPSOS Connect.
Having surveyed more than 250 senior British marketers, the report shows nearly a quarter (23%) are “losing sleep” over recent high-profile measurement errors.
According to Andy Pearch, co-founder of MediaSense and the author of the report, marketers are becoming increasingly paranoi