Marketers are shrugging off Brexit uncertainty
The latest Bellwether Report, a survey of around 300 UK marketing professionals and produced for the IPA by Markit, showed that a net balance of +13.4% of companies enjoyed growth in their marketing budgets in the third quarter of 2016. That was an improvement on the second quarter’s +10.7%, and the highest level since Q2 2014.
Given the increasingly influential role that advertising, marketing, and the wider creative industries play in driving British output growth – advertising and
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