Marketer confidence on the up despite Brexit and Google concerns

Despite economic concerns around Brexit and security fears around advertising with Google, marketers have started the new year by increasing their budgets once again.
More than a quarter (26.5%) of senior marketers indicated an increase in marketing budgets in the first quarter of 2017, compared to 14.7% who signalled a fall, according to the IPA’s quarterly Bellwether report.
This means the net balance of marketers saying they would increase their marketing spend was 11.8%, marking the fo