04-10-2016 19:09 via marketingweek.com

Mark Ritson: Your customers may well be stupid, but they’re still yours

In the history of modern terrorism you would be hard pushed to find a more extreme or tragic conflict than the one fought between Colombian Government forces and the Revolutionary Armed Forces of Colombia – Fuerzas Armadas Revolucionarias de Colombia, as it is known in Spanish or, even more commonly, FARC.
For more than four decades this neo-Marxist force has been hidden in and around the base of the Andes mountains conducting a wide array of guerilla attacks on those that oppose them.
Dur
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