Mark Ritson: Three reasons having a digital prefix will stunt your career

Ten years ago, almost to the day, an old professorial friend from America asked me if I could teach the marketing core course on the MBA programme at MIT. The offer stopped me in my tracks. The Sloan School of Management is one of the great business schools and its MBA course is legendary.
Long before I knew what I would be paid or when they needed me I had already mentally packed my bags and was half way to Boston.
The next two years were among the most enjoyable of my life. MIT was