Mark Ritson is a bigger threat than the digital duopoly in 2018

Excluding China, Google and Facebook own 84% of the global digital market. It’s a powerful, disconcerting statistic, and one which Mark Ritson recently cited in an opinion piece about the duopoly.
In my view, the market dominance of Google and Facebook is only bad for the media incumbents. And academics who can’t keep pace with the changing marketing world we live in. For the rest of us, it’s great.
Facebook & Google are more democratic for advertisers
Before the digital er