Mark Ritson: ​How to win an election in seven complex steps

As we head into the week of the general election the race seems to be narrowing. Just like the 2015 election there are various estimates of who will win what but the polls appear to suggest a hung parliament becoming far more likely than we would have imagined six weeks ago.
Possibly. But if I was a betting man I’d have a few quid on the Tories to squeeze past the all-important majority of 326 to retain control of the country. The reason I am so bullish about the prospects of prime minist